Digital marketing

How to optimize your YouTube channel to gain subscribers

youtube channel

Do you have a YouTube channel? Do you want to optimize it to get more subscribers? In this article we explain the main things you must take into account to gain subscribers and retain them.

But let's start with the first. What is a YouTube channel?

A YouTube channel is simply an account on this social network. It's where your videos reside and where your subscribers can go directly to see the videos you post.

A YouTube channel can be focused on one topic, but it doesn't necessarily have to be that way. It can also revolve around a person, a company, a belief, and so on. Of course, it must be very specific so that you can target a specific group of people and offer a specific value.

Common mistakes on YouTube channels

People tend to make three big mistakes on YouTube. First, many feel the need to make videos with high-end equipment and luxurious production. Well, this does not have to be the case and a YouTube channel can be very successful with basic equipment.

To make a video and upload it to this social network a Smartphone It may be enough, depending on the type of content you want to publish and the image you want to give of the brand. But you can start with what you have and invest solely in a microphone or an additional lens for your phone's camera before making a big expense.

Second: not paying enough attention to video titles and thumbnails. Most of YouTube's traffic comes from related videos, suggested by the platform when users are watching other content.

Therefore, an attractive title and a good thumbnail view guarantees you a few clicks.

The third mistake people make is taking too long to hook viewers.  When someone clicks on your video, you have a maximum of 15 seconds for the viewer to match the content with the title and thumbnail image.

It is very important to make your audience feel that they are seeing what they expected when they clicked to view the video. Don't let them down!

The strategy of your YouTube channel

It is very important to know your target audience and be clear about the value you offer them, because before consuming content, people want to know if it is for them and why they should look at it.

Customize your channel

Think of your YouTube channel setup as opening a new restaurant. Design, the order of the videos and, of course, the material you offer must be of quality so that those who visit you get a good experience and want to return.

Take these tips into account to start earning subscribers to your YouTube channel. If you need help or want to know more about this topic, do not hesitate to contact contact us.