Digital marketing

5 tactics to increase the reach of your Twitter account


Twitter is one of the most efficient social networks when it comes to online marketing. However, good practices and an effective strategy are essential to get results.

Increasing the reach of your Twitter account through retweets, mentions and followers can be easier than it seems, it is only necessary to take into account a few factors.

To help you, we have prepared a list of 5 tips to improve your reputation on Twitter and get the most out of this social network.

1. Know your audience

To do so, it is essential: know what they think, reassess the strengths and weaknesses of the brand, get genuine opinions about your company and also your competitors, create new strategies.

The goal is to create content with keywords and hashtags that suit your buyers or potential customers. Hence the importance of monitoring and other useful tools such as Hootsuite to generate sales opportunities.

2. Talk to your followers, not your followers

It is essential that your customers see the brand as a person who feels and suffers. That is, the more real the tweets, conversations or hashtags are, the more engagement there will be with your followers.

Remember that Twitter is a universal chat room. People are there to chat, joke, or find out. You can't use all your time (and tweets) to sell your services.

There must be a perfect balance between promotion and content.

3. Use hashtags

Hashtags on Twitter are the way to group information using a keyword. People who follow hashtags are really interested in it contents.

Some tips for creating efficient hashtags are:

  • Never use more than three hashtags per post.
  • Be brief.
  • The more accurate the better.
  • Make them easy to remember and spell.
  • Be original.

4. Know when to tweet

Although it seems that on Twitter people are connected all day, this is not the case. That is why you must choose very well the hours in which to dedicate a greater effort to be present on the platform, otherwise, not even your number 1 fan will read you.

Some tools such as Audiense, Followerwonk or Twitter analytics can help you know the moments when your target audience is most engaged on the platform. This way you will get maximum impact.

5. Add calls to action

Each retweet is an opportunity to reach a new audience. But people don't engage with content simply because they want to. No. You have to tell them what you need from them.

"Help", "Retweet", "Please", "How ..." and "Follow me" are among the most retweeted words on the social network. So if you want your followers to get more involved, you should start using the calls to action.

Well there you have them. 5 quick and easy tactics to make your Twitter timeline more interesting and impactful. Start doing them right away!