It doesn't matter what you sell or what you want to sell, use social media as a marketing tool It can help you boost your brand and also increase revenue.
Currently, not having an active presence on social networks is like taking out a Nokia at a business meeting, that is, keeping up to date with the latest trends and staying connected with your customers is essential to achieve success on the internet. .
In this article we bring you some reasons to start creating profiles of your company on the main social networks:
Social media posts generate traffic on your website
If you want the whole world to know what your new project is, you have to tell them. A simple post on Facebook, Instagram or Twitter is enough to advertise your services, tell the experiences of your satisfied customers or publicize promotions.
If the content is interesting, the next step after reading will be to click on your blog or website.
Social networks increase the SEO level of your website
Search engines know which pages are generating traffic and which are the forgotten and ignored out there.
The publication of SEO optimized content It is the secret to being in the first places of the search engines, but driving traffic to those pages will make the popularity rise much faster.
Social networks connect you with your target audience
What makes Twitter and Instagram the most successful platforms for digital marketing is the interaction that exists with customers. Through their publications or status updates, you can obtain information about daily life, the products they buy, the information they share the most, etc.
You also have the opportunity to contact opinion leaders, influencers, specialized journalists, among others.
You can provide immediate response
If there is a problem with your product or service, social networks let you know instantly. In addition, various studies have shown that consumers value more companies that respond to their concerns quickly.
If your competition is on social media, why not you?
The 91% of the brands have a presence in more than one social media platform. If you don't want to be left behind your competition, it is important that you start as soon as possible and earn the loyalty of your customers.
Twitter, Instagram, Facebook, Snapchat, Pinterest and stop counting, the options are endless, so first you must choose which is the one that best suits your business model.
Why is social media so important for businesses? The answer is simple. A brand is invisible if it does not have an online presence. If you want to sell more and become a reference in your area, do not hesitate to contact us, we are experts in Web design and applications development.