Digital marketing

5 tips to gain more followers on Pinterest

If your business has a presence on Pinterest but you are unable to gain followers or feedback This article is for you. We explain in 5 tips how to promote your business and gain followers in this interesting social network.

Why gain followers on Pinterest?

The answer may seem very obvious, but the more followers, the more likes, repins, comments, impressions and, above all, clicks.

Clicks that can redirect the traffic to your website, increase sales, generate leads and promote your brand.

It is also an excellent way to strengthen the relationship with your clients and let them know that you are committed to them.

Well, without further ado, these are the tips:

1. Add the 'Follow' button on your website

The 'Follow' button allows your website visitors to visit your Pinterest page and reach followers. This can be very effective if you have high traffic on your website.

Place the button in visible places on the website and Blogsuch as the header, footer, sidebar, and so on. The easier it is for people to find you, the more followers you can reach.

To create the button you can use the Pinterest generator widget or create a custom one that matches your brand.

2. Add the Pinterest profile widget

East widget It is very similar to the 'Follow' button, since from your business website it redirects visitors to the Pinterest page.

The advantage of the profile widget is that it is larger and allows you to display up to 30 of your most recent pins, making it a more effective tool for attracting followers.

3. Share!

The more you share, the more people will be able to see your pins and the more traffic you will generate for your website.

When people search for a specific image, Pinterest recommends different options, so if you share information, you will have the opportunity to appear and attract more followers.

Remember that it is also important to share quality images and content.

4. Leave comments on popular pins

The Popular section of Pinterest consists of pins that have been 'reprinted' and have received many likes and comments. Take advantage of this and get people to visit your website through the comments of these popular pins.

It is important that you select the most suitable pin and write a meaningful comment. Participate in the discussions that may be generated or leave thoughtful comments, so people will be interested in your page.

Important: An exaggerated amount of comments is considered spam by Pinterest and can lead to your account being suspended. Therefore, limit the number of comments per day to two or three.

5. Mention others

Whenever you can, mention other users in a pin's description or in the comments section. When mentioning someone on Pinterest, consider recognizing their work on the social network, that will cause the person to be notified and encouraged to follow you.

Applying some or all of these tips can help you get more followers on Pinterest and increase customer loyalty. Remember that more followers translates to greater reach, greater visibility for your brand and a greater return on investment (ROI).

What do you think? Do you think there are other ways to get more followers on Pinterest? Share your ideas with us! And if you have a project in mind and want to promote it through social networks, do not hesitate to contact us.