To know if a website is profitable or not, it is important to set measurable goals in the short, medium and long term. This will help you to know if users are satisfied with what you offer and if the time and money you invest in hosting, design, content and images is really worth it.
But, what to do when your website does not meet the objectives that you have set for yourself? In this article we explain it to you.
Google Analytics, your best ally
Analyzing with statistics and reliable data is vital to know if your website works or not. For example, if you don't get conversions (your customers don't buy), if they don't subscribe to the newsletter or if they just don't read the blog articles.
If the results in Analytics are negative, then you need to know why. That is, if your potential customers do not even visit your page, you should evaluate if it is correctly optimized to appear in search engines.
But if customers come to your page but show no interest in buying or contacting the store, it means that something else is happening.
And generally this means that people are coming to the website but they cannot find what they are looking for, so you have to ask yourself what they are looking for, look at your home page and you will know the answer immediately.
Does your website offer enough contact information?
Can people who come to the web see the phone number and contact information? Or do they come across a form to send their questions?
There are customers who leave the page immediately when they see a contact form; some point out that they do not know how to fill them in while others feel more comfortable calling by phone or sending an email directly.
The key is to offer all the possibilities to your potential clients. After all, the more options they have to contact you, the fewer excuses there will be.
Call to action
Who visits your website are clear about where they should click to contact your company? Do not make the mistake of assuming that they know it, the best thing you can do is take them by the hand and guide them through all the steps.
And finally, remember that a website is a reflection of how the business works. If your page is unattractive, cluttered or difficult to handle, users will not hesitate to leave it.
Therefore, evaluate your website and take care that it has a professional appearance, answer users' questions and allow them to contact them in case of any questions or comments.
The best formula to obtain successful results is trial and error, therefore, it is essential to evaluate, analyze and make the necessary changes to satisfy the needs of all your potential clients.