Digital marketing

5 things you need to know to create a successful newsletter


Although there are more and more forms of communication, email will always be an indispensable medium to receive information, especially when it comes to virtual businesses or entrepreneurship projects on the web.

The email newsletter or newsletter is used by thousands of people on a daily basis, because if they take advantage of this wonderful strategy, the results can be very satisfactory.

Next, we explain 5 things that you must take into account when creating a newsletter to achieve success.

Of course, first of all you must remember two fundamental aspects:

  1. The email bulletin or newsletter must be sent periodically to your contact list, so you will have to establish fixed days and comply with them.
  2. Be sure to send Quality information, that convinces your readers to buy, hire your services or be interested in your project.

Now we can start.

1. Establish a type of newsletter

There are different formats when sending an email newsletter, in addition, the reason why it is sent must also be previously established to prevent your clients from considering them spam. These are some reasons why you can send a newsletter to your subscribers:

- Preview of Blog

- Welcome your website subscribers

- Sending information of interest

- Announcement of events or relevant information

- Mix (includes a little of each)

Your newsletter must always contain information of interest about your business. The images are an almost indispensable complement, in addition to the links to the blog articles, events, contact and everything you mention in it.

2. Create an irresistible issue

Make people want to click on your newsletter to open it and read what it contains. The subject is one of the most important elements of a newsletter, because it is the cover letter and it will be what defines whether the person deletes the email directly or decides to take a look.

Never put as subject "July Newsletter" or "information you need", because you will be sentenced that your readers simply ignore the email.

Offer an expectation or ask questions, such as: "What are the best movies of the year?", "Find out what are the best movies of the year!"

3 Customize the sender's name

In most email marketing platforms, such as Mailchimp, it is possible to customize the sender's name. This will depend on the business and the brand, but it is essential that you ask yourself:

  • Do I want people to contact me or my business? If so, you need to put your name or that of your business.

4. Add alternative text to images

Alt text or Alt tags are the text that describes an image and can be added when setting up the newsletter. This is important for a number of reasons.

The first is due to the fact that if the images are not displayed in the newsletter, information may appear that gives the reader an idea about the content of the newsletter.

For example, if you put in your newsletter an image "All your purchases at 50% off today" but it does not appear and you do not include it in the alternative text, your reader will not be able to know the information.

5. Don't forget the links to your website!

Links in a newsletter translate directly into traffic. As we have mentioned before, it is important that you add links to different areas of your website, such as the logo, the name of the company or brand, the blog posts, the freebie, a site linked to your website, etc. .

Take these tips into account and rest assured that your newsletter will never be the same again. If you need help on email marketing do not hesitate to contact us, we are willing to advise you with your project.