Without adequate visibility, even the best of the applications will go unnoticed in the App Store. And the main problem is that after launch, many people do not know how to make their target audience aware of the platform, and as a result, the only thing it achieves is that, no matter how good it is, it ends up in the last places of the list.
It is at that moment that you realize that it is not enough to have a perfect design (although it certainly helps a lot). Putting your application to work requires a commitment to the client and an extra effort in optimization.
That is to say, with a correct approach in the marketing strategy you can make your mobile application scale to the first positions.
In this article we explain how to improve the visibility of your mobile App in a simple way and with almost immediate results.
Choose your words carefully
The optimization to improve the visibility of your App begins with the title, the description and the elements that comprise the App Store Optimization (ASO). Specific actions, such as applying search engine optimization (SEO) will help you improve your ranking and maximize the number of users who see your application in the results list.
Choosing a good title, writing a good (and realistic) description that explains in detail all the characteristics of the application in an easy to read format and if possible with bullets, are factors that will automatically improve the ASO. The title should be curious and memorable, but also precise and descriptive.
Finally, the incorporation of highly relevant keywords will also improve the visibility of your mobile App and the inclusion of any positive comments from blogs or media will give it greater credibility.
Know your audience
Through market research and testing of the App during the early stages of development, you should already know who your target audience is and how to reach them. If not, it is essential to know where your audience is, what time of day they spend the most time online, among other aspects.
Developing a list of keywords relevant to your target audience is one of the most helpful tricks to improve ASO, as it ensures that your app shows up in searches for the type of person you want to capture.
On the other hand, it is also worth placing less popular keywords as they reduce competition in the ranking and include keywords in all the languages used in the countries where it can be used.
Get ready to sell your App
And we are not referring to money but to developing and practicing a quick speech to present to anyone and anywhere (whether in an email, a journalist or a potential client that you meet on the street) the qualities of your platform Y why should you run to download it.
Over time, this speech will help you improve the description of the application in the App Store and the information on the web.
Finally, to improve the visibility of your mobile App it is essential that it is simple, intuitive and that it is also complemented by the website, blog and social networks.
No matter the purpose or size of your App, follow these tips and you will see how little by little it will reach popularity and will manage to climb to position itself in the first places.
Need help? Get advice from experts in application development, and who will undoubtedly give you an assertive solution to improve the visibility of your mobile App and make yourself noticed.