Choosing the domain for your website is similar to choosing a name for a business, as it requires a lot of thought and consideration to make a good decision. The domain is the identity of your website, so you should make sure that it is not only a name that suits your business, but that it is also easy to find and promote.
10 rules to choose the perfect domain
Follow the steps below to learn how to choose the perfect domain for your website:
1. It should be easy to write
Choosing a domain name that is easy to type is critical to being successful on the Internet. Using gimmicky or misspelled words at the end could make it harder for your clients to search.
2. It should be brief
If the domain of your website is long and complex, you run the risk that customers make mistakes and not be able to visit you. It is best to find a short and simple name.
3. Use keywords
Try using the keywords that describe your business model and the services you offer. For example, if you have a bicycle repair business you can try registering bicycle repair.com or reparotubici.com
Using keywords also helps you improve your website's ranking in search engines, thereby increasing traffic.
4. Include your service area
If your business is local, consider including the name of your city or state in the domain to make it even easier to find and remember. For example: reparotubiciperu.com
5. Avoid numbers and hyphens
Numbers and hyphens often cause misunderstandings, as well as being more difficult to remember. If you think it is very necessary to put numbers and hyphens, try different combinations to see which is the easiest.
6. It must be memorable
There are millions of registered domains, so it is essential to have one that is easy to remember. Once you have chosen the name, share it with your close friends or family so they can give you their opinion and tell you if it sounds attractive and it makes sense.
Make sure the name you have selected is not a registered trademark, is not copyrighted or is not being used by another company. This could end in legal trouble and you would end up losing dominance.
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8. Choose the appropriate extension
Extensions are suffixes, such as .com or .net, that are placed at the end of web addresses. Extensions can have specific uses, so be sure to choose one that suits your business model. The .com extension is by far the most popular, however it can be more difficult to find a memorable name as there are many registered pages.
You can choose from a group of generic top-level domains, such as .la, .nyc, .guru. These are some of the most used extensions in the world:
.co: trade-related abbreviation, most often used by businesses.
.info: informational sites.
.net: organizations related to network technology.
.org: non-commercial and non-profit organizations.
.biz: commercial or commercial use, for e-commerce sites.
.me: blogs, resumes or personal sites.
9. Protect and build your brand
To protect your brand, you must purchase multiple domain extensions, as well as the wrong versions of your domain name. This prevents competitors from registering other versions and ensures that your customers are targeting your websiteeven when they misspell it.
10. Act fast
Domain names are registered very quickly, so it is necessary that when you have thought of several good options, you register them as soon as possible.
If you're having trouble finding an available domain, there are pages that suggest alternative names while searching until you find the perfect one.
If you need personalized help to choose the option that best suits your business model and provides you with better performance, do not hesitate to contact us. [/ fusion_builder_column] [/ fusion_builder_row] [/ fusion_builder_container]