If you are looking for a way to boost your brand or business website, position it at a higher level than the competition, expand your reach and keep your users happy, it is time to set new priorities and make some design adjustments. Web. We are talking about responsive web design.
This configuration can bring you many advantages, among which the improvement of SEO, the reach to a larger audience and the tuning with the latest trends in web design stand out.
In this article we explain the most basic notions about responsive web design and why it is important for your business or personal brand.
What is responsive web design?
If you are not familiar with the term "responsive web design", the simplest definition is based on the website optimization for viewing on different types of devices, screens and resolutions.
In other words, it is the fact of adapting the design of the site to the display space that the user has, so that their experience is pleasant without having to move sideways, zoom in or out, or read the text in an uncomfortable way. .
Therefore, if you enter your business website from your mobile right now and notice that it looks exactly the same as on the computer (but in a smaller size), it is because it is not adapted to responsive design.
Responsive, the latest trend in web design
It's no secret to anyone that big companies are the ones leading the way when it comes to implementing new trends. Some companies like Microsoft, Adobe, or TheNextWeb They have a simple, intuitive, easy design and the best, responsive, ideal for browsing on any device.
But this does not mean that only large organizations should implement a responsive design, on the contrary, today this is a requirement that all businesses, online or not, must meet to stay within the competition.
What is the difference between a mobile website and a responsive website?
Many people tend to mistake a mobile website with one with a responsive capacity, but it turns out that it is not exactly the same. A mobile website looks good on mobile devices but may not look as good on high resolution devices, such as a television or computer.
The easiest way to tell if a website is responsive is by changing the width of the browser to see how it looks. If the design fits well and the site looks good, then it is.
There are also online tools that allow you to test how your website is displayed on different devices and resolutions.
What are the downsides of a responsive design?
No design technology is perfect, and responsive design is no exception. However, it should be noted that the advantages are much more relevant than the disadvantages, although it is important to highlight these negative aspects:
- Not suitable for complex websites with specific functions, such as cameras, GPS, etc.
- If the optimization is not done correctly it can slow down the loading of the website. It is essential that a website loads as fast on mobile as it does on computer.
- Websites with responsive design do not work in Internet Explorer 8 or less.
In conclusion, a website with responsive capacity is a necessity today. If you are selling products online or promoting your services or this simple feature will increase your traffic and therefore obtain better results.
Contact with web design experts so that they advise you on which is the best option when adapting your page to a responsive design and you can benefit from all its advantages.