Digital marketing, Without category

The ABCs of Digital Marketing for Beginners (Part II)

In our previous article, we explain some basic definitions about digital marketing. Terms of great importance if you want to promote and position your project on the web.

You don't need to be a marketing expert for a website or successful blog; However, knowing or being aware of basic concepts will make your first steps on the web much easier and in this article we will show you some.


One of the most popular terms in digital marketing. It is the abbreviation of Search Engine Optimization, which basically means the optimization of the content to position it in the main search engines of the web.

Apply techniques of SEO allows your website to be more relevant and better positioned than the others, generating greater traffic, visits and of course, greater user acquisition.

SEM (Search Engine Marketing)

Have you ever noticed the little yellow boxes with the word "Ad" that appear when you do a search on Google, Yahoo or Bing? Well, this is what the term SEM, or in Spanish, search engine marketing refers to. They are sponsored ads that Google sells to different organizations or websites so that you appear first in their search engines.

Brand Advocates

It is a term that is commonly confused with influencers, since both are digital marketing tools that are currently very popular; However, they are not the same.

The Brand Advocates They are people who become brand advocates, motivated mainly by their satisfaction and good experience with the product or service consumed.

Brand Advocates are real people, they are not celebrities, not artists, much less bloggers. They are satisfied consumers with a high probability of recommending a product without expecting anything in return.


On multiple occasions we have mentioned the importance and value that identity brings to your project or venture, and this is basically what the term branding refers to. Branding is nothing more than the construction of a brand itself, but it does not refer to the identity attributed to the brand (logo, colors, etc.) but to how customers or users perceive it: its quality, positioning , loyalty and partnerships.


It is a marketing discipline specialized in investigating the effects of certain messages and advertising on the human brain; in order to obtain useful information to develop really persuasive campaigns with clients.

 SMO (Social Media Optimization)

It includes all those strategies and techniques associated with improving content and interaction in the brand's social media. All these efforts are made with the sole objective of generating relevant and quality content that is of interest to users and is more likely to be shared.


It is a term of great importance in digital marketing, because reach is basically how many people your message reaches or how many people have seen it. This has nothing to do with the number of followers or fans, but the actual number of people who have received and been influenced by your message.

Some fan pages or Instagram accounts have few fans or followers; However, thanks to a good SMO or SEO strategy, they are able to generate a great impact and reach on the web.

Organic and Viral Scope

There are two types of reach on the web: the organic reach, is the number of people who receive your message or content directly; that is, without any intermediary. And lastly, the viral reach; which refers to the number of people reached with the help of an intermediary, influencer or simply because someone else has shared the information.


It is a term widely used in digital marketing to describe the level of commitment or loyalty that a user has with respect to a brand, product, etc. Every day there are more brands that bet and focus their advertising efforts on creating solid links between their users through different social media.

Content Curation

Also known in Spanish as content curation. A term that refers to the selection, cleaning and organization of content in order not to be one of the heap and publish content that really generates value not only for the brand, but also for users.

Content curation seeks to select only the content that the public wants, how they want it and where they want it.

Did you know some of these terms? It is very important to master them and be aware of what each one can contribute to optimize your website or blog, interact with users, measure effectiveness and much more.

If you need help to boost the digital marketing of your project, do not hesitate to write us and tell us your idea. We are here to help you!